Name: Barbie
Cast: Margot Robbie, Ryan Gosling, Simu Liu, Ariana Greenblatt, Helen Mirren

Screen Rant

How Barbie Movie's Fate Came Down To One Of The Toughest Target Audiences, Margot Robbie Explains

By Ryan Northrup

Published 12 hours ago

Margot Robbie reflects on the big battle that ensued behind the scenes involving Barbie’s target audience during the film's development process.

Margot Robbie reveals that she and director Greta Gerwig struggled to convince executives that Barbie would appeal to male audiences.
Appealing to all major demographics was crucial for the film as it required a big budget in order to properly pull off.
Barbie's box office proves that it did end up appealing to male audiences, with its cast, story, humor, and the viral nature of the Barbenheimer phenomenon all contributing.